Brand management pdf lecture notes, ebook download for mba students
Hi Fellow MBA students
I am sharing with you the ebook & lecture notes of the subject Brand management. The attached PDF file will help you in your studies for Brand management and help you clearing your semester/trimester exams with ease.
The attached ebook/notes contain the following topics:
Branding Concepts: Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands.
Terms associated with Brands: Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image.
Management of Brand: Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
Brand Processing: Brand Evolution; Value of Brand; Brand Planning and Brand Potential.
Brand Selection: Brand and Consumer Buying Process; Consumer Search for Brand Information; Issues associated with
Effective Brand Name; Added Values Beyond Functionalism; Brand Personality; Branding to make Tangible the Intangible.
I am sharing with you the ebook & lecture notes of the subject Brand management. The attached PDF file will help you in your studies for Brand management and help you clearing your semester/trimester exams with ease.
The attached ebook/notes contain the following topics:
Branding Concepts: Introduction to Brand; Brand and Branding Basics; Relationship of Brands with Customers; Building Successful Brands.
Terms associated with Brands: Understanding Various Terms; Brand Names and Brand Extensions; Co-Banding and Corporate Branding; Brand Associations and Brand Image.
Management of Brand: Brand Loyalty; Brand Relationship; Brand Equity; Brand Management
Brand Processing: Brand Evolution; Value of Brand; Brand Planning and Brand Potential.
Brand Selection: Brand and Consumer Buying Process; Consumer Search for Brand Information; Issues associated with
Effective Brand Name; Added Values Beyond Functionalism; Brand Personality; Branding to make Tangible the Intangible.
Click on links below to download the lecture notes and ebooks -
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